Car Insurance Advertising “Increasingly Accurate”
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The basics of car insurance advertising has improved dramatically since the Financial Services Industry (FSA) advised providers not to mislead consumers. In January, the financial services watchdog said less than half of car insurance providers were completely honest in their promotional material. But in April, during a ten-day investigation into home and car insurance advertisements, the FSA found that claims about potential savings were true in 94 per cent of instances. And the six per cent that failed to make the grade were not necessarily lying outright, as the FSA used strict measures that asked whether the majority of potential car insurance customers would be able to achieve the advertised savings.